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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/3769

Title: 3D product authenticity model for online retail: An invariance analysis
Authors: Algharabat, R
Dennis, C
Keywords: 3D product authenticity
Control
Animated colours
Value
Behavioural intention
Invariance analyses
Publication Date: 2009
Abstract: This study investigates the effects of different levels of invariance analysis on three dimensional (3D) product authenticity model (3DPAM) constructs in the e- retailing context. A hypothetical retailer Web site presents a variety of laptops using 3D product visualisations. The proposed conceptual model achieves acceptable fit and the hypothesised paths are all valid. We empirically investigate the invariance across the subgroups to validate the results of our 3DPAM. We concluded that the 3D product authenticity model construct was invariant for our sample across different gender, level of education and study backgrounds. These findings suggested that all our subgroups conceptualised the 3DPAM similarly. Also the results show some non-invariance results for the structural and latent mean models. The gender group posits a non-invariance latent mean model. Study backgrounds group reveals a non-invariance result for the structural model. These findings allowed us to understand the 3DPAMs validity in the e-retail context. Managerial implications are explained.
URI: http://bura.brunel.ac.uk/handle/2438/3769
Appears in Collections:Brunel Business School Research Papers
Marketing

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