Browsing by Subject brand historicity
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
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2018 | A bittersweet past: The negative equity of corporate heritage brands | Sørensen, AR; Korsager, EM; Heller, M |
Issue Date | Title | Author(s) |
---|---|---|
2018 | A bittersweet past: The negative equity of corporate heritage brands | Sørensen, AR; Korsager, EM; Heller, M |