Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject
Showing results 6751 to 6770 of 70115
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- brand reputation 2
- Brand setting 1
- Brand similarity 1
- Brand strategy 1
- brand strength 2
- brand supportive behavior 1
- brand traits 1
- Brand trust 1
- Brand value 1
- brand value 2
- Brand value co-creation 1
- Brand visibility 1
- Brand-building 1
- Brand-building communication strategy 1
- Branding 14
- branding 3
- branding capability 1
- Branding strategy, country of origin effect (COO), internationalisation, China 1
- Branding; Chinese brands; Internationalisation; International marketing global markets; Globalisation 1
- Brands 3