Browsing by Author Che-Ha, N
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
---|---|---|
2014 | Coupon redemption behaviour: A Malaysian cross-segment investigation | Kitchen, JP; Syed Alwi, SF; Che-Ha, N; Pei Yee, L |
2014 | Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand | Syed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D |
15-Jan-2020 | Projecting University Brand Image via Satisfaction and Behavioral Response: Perspectives from UK-based Malaysian Students | Syed Alwi, S; Che-Ha, N; Nguyen, B; Ghazali, EM; Mutum, DM; Kitchen, PJ |