Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Foroudi, Pantea
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
| 2-Jun-2026 | AI insurance chatbots and phygital service engagement: the triadic impact of trust-anxiety-complexity- on aging consumers | Subhra Chatterjee, Rajat; Singh, Bindu; Chaudhuri, Ranjan; Chatterjee, Sheshadri; Vrontis, Demetris; Foroudi, Pantea |
| 17-Jun-2026 | Antecedents of user co-creation on transactional two-sided digital platforms and their impact on brand love: an affordance perspective | Lin, Zhibin; Foroudi, Pantea; Cottam, Ed; Lengler, Jorge |
| 2012 | Examining the influence of corporate logo on corporate image and corporate reputation: A study of consumers’ perception in the context of a financial setting in the United Kingdom | Foroudi, Pantea |
| 31-Dec-2025 | Greener labels, stronger bonds: driving engagement and value co-creation through retailers’ sustainability and sustainable development goals alignment | Durmaz, Gulbin; Foroudi, Pantea; Melewar, TC; Dennis, Charles; Dilmperi, Athina |
| 10-Apr-2017 | IMC antecedents and the consequences of planned brand identity in higher education | Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; Melewar, T.C.; Foroudi, Mohamed M. |
| 10-Apr-2017 | Integrating identity, strategy and communications for trust, loyalty and commitment | Melewar, TC; Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; Foroudi, Mohammad M. |
| 2026 | Success of Immigrant Entrepreneurs: Configuring the Symmetrical and Asymmetrical Paths from Entrepreneurial Mindset and Risk-Taking Capability | Foroudi, Pantea; Gupta, Suraksha; Asaad, Yousra; Jin, Zhongqi; Shin, Matthew Minsuk |
