Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Greyser, SA
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2009 | Aligning identity and strategy: Corporate branding at British Airways in the late 20th century | Balmer, JMT; Stuart, H; Greyser, SA |
| 2011 | Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: The ethical brand that exploded and then imploded | Balmer, JMT; Powell, SM; Greyser, SA |