Browsing by Author Hambali, A
Showing results 1 to 5 of 5
Issue Date | Title | Author(s) |
---|---|---|
2013 | Celebrity as the human brand: The association between corporate brand communication and credibility with brand equity | Hambali, A; Syed Alwi, SF; Melewar, TC |
2016 | Corporate sports sponsorship: Exploring the relationships between consumer perception, consumer response and sponsor’s brand reputation – evidence from Malaysia | Hambali, A; Nguyen, B; Ismail, N; Syed Alwi, SF |
9-Dec-2020 | The Impact of COVID-19 on Celebrity and Social Media Influencers’ Branding Strategy | Hambali, A; Alwi, S |
2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |
9-Dec-2020 | Sustainable branding strategy via celebrity corporate brand | Hambali, A; Alwi, S; Balmer, J |