Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Hambali, A
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
|---|---|---|
| 2013 | Celebrity as the human brand: The association between corporate brand communication and credibility with brand equity | Hambali, A; Syed Alwi, SF; Melewar, TC |
| 2016 | Corporate sports sponsorship: Exploring the relationships between consumer perception, consumer response and sponsor’s brand reputation – evidence from Malaysia | Hambali, A; Nguyen, B; Ismail, N; Syed Alwi, SF |
| 9-Dec-2020 | The Impact of COVID-19 on Celebrity and Social Media Influencers’ Branding Strategy | Hambali, A; Alwi, S |
| 2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |
| 9-Dec-2020 | Sustainable branding strategy via celebrity corporate brand | Hambali, A; Alwi, S; Balmer, J |