Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Pich, C
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2015 | Internal brand co-creation: The experiential brand meaning cycle in higher education | Punjaisri, K; Dean, D; Arroyo-Gamez, R; Pich, C |
| 2014 | Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign | Pich, C; Dean, D; Punjaisri, K |