Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Attribute managment
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2009 | Engineering the Brand: Automotive attribute management based on the cognitive categorisation of the branded product | Abbott, Marcus |