Browsing by Subject Brand identity
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
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2009 | Brand management strategy for Korean professional football teams: A model for understanding the relationships between team brand identity, fans’ identification with football teams, and team brand loyalty | Koo, Ja Joon |
2009 | Changing affective content in brand and product attributes | Abbott, M; Holland, R; Giacomin, J; Shackleton, J |
2015 | Internal brand co-creation: The experiential brand meaning cycle in higher education | Punjaisri, K; Dean, D; Arroyo-Gamez, R; Pich, C |