Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Business schools
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2016 | The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management | Balmer, JMT; Wang, W-Y |
| 2007 | Student corporate brand identification: An exploratory case study | Balmer, JMT; Liao, M |
| 2016 | Why business school managers are a key corporate brand stakeholder group | Balmer, JMT; Wang, W-Y |