Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Consumer loyalty attitudinal criteria
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2014 | Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? | Syed Alwi, SF; Kitchen, PJ |