Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Customer loyalty
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2012 | Measuring the effect of customer relationship management (CRM) components on the non financial performance of commercial banks: Egypt case | Sadek, H; Youssef, A; Ghoneim, A; Tantawy, P |
| 2019 | Understanding the influence of entrepreneur personality on product branding, corporate brand image and SME performance | Sap, Serap |