Browsing by Subject EWOM
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
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7-Dec-2021 | Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness | Ruiz-Alba, JL; Abou-Foul, M; Nazarian, A; Foroudi, P |
1-Jan-2015 | Electronic word of mouth in social media: The common characteristics of retweeted and favourited marketer-generated content posted on Twitter | Alboqami, H; Al-Karaghouli, W; Baeshen, Y; Erkan, I; Evans, C; Ghoneim, A |