Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Experiential services
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2010 | Applying marketing’s new dominant logic for interpreting customer experiences with brands | Ismail, AR; Melewar, TC; Lim, L; Woodside, AG |
| 2008 | Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization | Ismail, AR; Melewar, TC; Lim, L |