Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Loyalty
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2018 | The Importance of CSR Initiatives in Building Customer Support and Loyalty: Evidence from Saudi Arabia | Ajina, AS; Arnold Japutra, A; Nguyen, B; Syed Alwi, SF; Al-Hajla, AH |
| 2018 | Investigating the impact of service quality dimensions, price and reputation on the behavioural intentions of retail banking customers | Alharbi, Majed Salem S |
| 2011 | Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand | Ueacharoenkit, S; Cohen, G |