Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Promotion
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2014 | Coupon redemption behaviour: A Malaysian cross-segment investigation | Kitchen, JP; Syed Alwi, SF; Che-Ha, N; Pei Yee, L |
| 2021 | Effect of social media in b2b marketing: investigation of e-WOM effect in oil and gas sector in Qatar | Al-khinji, Soud Abdulaziz |
| 2008 | A study of the promotion to partner process in a professional services firm: How women are disadvantaged | Kumra, S; Vinnicombe, S |