Browsing by Subject customer based place brand equity (CBPBE)
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
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2018 | Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal | Bose, S; Kumar Roy, S; Syed Alwi, SF; Nguyen, B |