Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject customer relationship management
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 29-Jul-2021 | Examining antecedents and consequences of perceived service quality in the hotel industry: a comparison between London and New York | Palazzo, M; Foroudi, P; Ferri, MA |
| 26-May-2015 | The impact of CRM infrastructural and cultural resources and capabilities on business performance: An application of the resourcebased view in the mobile telecommunications industry | Al-Duwailah, F; Ali, M; Al-Debei, MM |