Browsing by Author Balmer, JMT
Showing results 56 to 58 of 58
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Issue Date | Title | Author(s) |
---|---|---|
2014 | Wally Olins (1930–2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent | Balmer, JMT |
2017 | Wally Olins 1930-2014 | Balmer, JMT |
2016 | Why business school managers are a key corporate brand stakeholder group | Balmer, JMT; Wang, W-Y |