Showing results 8 to 27 of 28
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| Issue Date | Title | Author(s) |
| 2017 | Film or film brand? Investigating consumers’ engagement with films as brands | Kohli, Gurdeep Singh |
| 2017 | Food Consumption When Travelling Abroad: Young Chinese Sojourners’ Food Consumption in the UK | Yen, D; Cappellini, B; Wang, C; Nugyen, B |
| 2019 | From West to East: British Sojourners’ Acculturation in China | Yu, Q; Yen, D; Cappellini, B; Wang, C |
| 2017 | Guanxi GRX (Ganqing, Renqing, Xinren) and Conflict Management in Sino-US Business Relationships | Yen, D; Abosag, I; Huang, Y; Nguyen, B |
| - | Higher Education: a once-in-lifetime purchase | Yang, H-P; Yen, D; Balmer, JMT |
| 2012 | How consumers judge brands endorsed by corporations: a process-based explanation | Ibraheem, Khaled Assad |
| 10-Mar-2016 | IMO and internal branding outcomes: an employee perspective in UK HE | Asaad, Y; Yu, Q; Yen, D; Gupta, S |
| 2018 | INVESTIGATING RELATIONSHIP TYPES FOR CREATING BRAND VALUE FOR RESELLERS | Gupta, S; Foroudi, P; Yen, D |
| 2013 | An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi Arabia | AlMakrami, Ali Hussein |
| 2016 | An investigation into the effect of national culture on the diffusion of innovations: a case study on the Mena region | Al Mutairi, Shihanah Mohammed |
| 2012 | An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universities | Kaewsurin, Narissara |
| 2018 | The linkage between CSR beliefs and ethical behaviour and its influences on consumer attitudes towards the retail sector in the UK | Gronfula, Auhud Ghazi M |
| 2016 | Localization in China: How Guanxi moderates Sin-US business relationships | Yen, D; Abosag, I |
| 2018 | Millennial Chinese Consumers’ Perceived Destination Brand Value | Lou, J; Dey, BL; Yalkin, C; Sivarajah, U; Punjaisri, K; Huang, Y; Yen, D |
| 2016 | Modelling the relationship between brand experience dimensions and the antecedents of happiness within the context of dining services | Al Mandil, Karam |
| 2017 | The moderating effect of social media involvement and brand love on the consumer perceived values and purchasing intention of fast-fashion products | Tangpattanakit, Jaruporn |
| 2014 | Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand | Syed alwi, SF; Balmer, JMT; CheHa, N; Yen, D |
| 2016 | Responsiveness to healthy advertisements in adults: An experiment assessing beyond brand snack selection and the impact of restrained eating. | Dovey, T; Torab, T; Yen, D; Boyland, EJ; Halford, JCG |
| 2017 | The role of Guanxi in green supply chain management in Asia's emerging economies: A conceptual framework | Geng, R; Mansouri, SA; Aktas, E; Yen, D |
| 2016 | A space of one’s own: spatial and identity liminality in an online community of mothers | Yen, D |
