Browsing by Author Yen, D

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Issue DateTitleAuthor(s)
2017Film or film brand? Investigating consumers’ engagement with films as brandsKohli, Gurdeep Singh
4-Apr-2020Film or Film brands? UK consumers' engagement with films as brandsKohli, GS; Yen, D; Alwi, S; Gupta, S
2017Food Consumption When Travelling Abroad: Young Chinese Sojourners’ Food Consumption in the UKYen, D; Cappellini, B; Wang, C; Nugyen, B
28-Aug-2019From West to East: British Sojourners’ Acculturation in ChinaYu, Q; Yen, D; Cappellini, B; Wang, C
2017Guanxi GRX (Ganqing, Renqing, Xinren) and Conflict Management in Sino-US Business RelationshipsYen, D; Abosag, I; Huang, Y; Nguyen, B
21-Dec-2023Happy To Chat – Promoting Talking To Strangers In Public Places In The UKVictor, C; Yen, D
18-Dec-2024Happy to chat? Understanding older people’s attitudes and experiences of talking to strangersYen, D; Cappellini, B; Jen, M-Y; Victor, C
6-Feb-2020Higher Education: a once-in-lifetime purchaseYang, H-P; Yen, D; Balmer, JMT
2012How consumers judge brands endorsed by corporations: a process-based explanationIbraheem, Khaled Assad
6-Mar-2024The influence of waiting times and sociopolitical variables on public trust in healthcare: A cross-sectional study of the NHS in EnglandDorussen, H; Hansen, ME; Pickering, SD; Reifler, J; Scotto, T; Sunahara, Y; Yen, D
30-Mar-2018Investigating relationship types for creating brand value for resellersGupta, S; Foroudi, P; Yen, D
2013An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi ArabiaAlMakrami, Ali Hussein
2016An investigation into the effect of national culture on the diffusion of innovations: a case study on the Mena regionAl Mutairi, Shihanah Mohammed
2012An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universitiesKaewsurin, Narissara
3-Oct-2023Leveraging folklore and fantasy to promote small destinations: the case of Visit WalesYen, D; Jang, J; Wei, L; Morgan, N; Pritchard, A
2018The linkage between CSR beliefs and ethical behaviour and its influences on consumer attitudes towards the retail sector in the UKGronfula, Auhud Ghazi M
17-Apr-2024London, you have a problem with women: Trust towards the police in EnglandPickering, SD; Hansen, M; Dorussen, H; Reifler, J; Scotto, T; Sunahara, Y; Yen, D
12-Nov-2018The many facets of national culture: A critical appraisalAlMutairi, S; Yen, D; Heller, M
2018Millennial Chinese Consumers’ Perceived Destination Brand ValueLou, J; Dey, BL; Yalkin, C; Sivarajah, U; Punjaisri, K; Huang, Y; Yen, D
2016Modelling the relationship between brand experience dimensions and the antecedents of happiness within the context of dining servicesAl Mandil, Karam