Browsing by Author Greyser, SA
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2009 | Aligning identity and strategy: Corporate branding at British Airways in the late 20th century | Balmer, JMT; Stuart, H; Greyser, SA |
2011 | Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: The ethical brand that exploded and then imploded | Balmer, JMT; Powell, SM; Greyser, SA |