Browsing by Author He, HW
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2006 | Alliance brands: Building corporate brands through strategic alliances? | He, HW; Balmer, JMT |
2007 | Identity studies: Multiple perspectives and implications for corporate-level marketing | He, HW; Balmer, JMT |