Browsing by Author Ismail, AR
Showing results 1 to 7 of 7
Issue Date | Title | Author(s) |
---|---|---|
2010 | Applying marketing’s new dominant logic for interpreting customer experiences with brands | Ismail, AR; Melewar, TC; Lim, L; Woodside, AG |
2008 | Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization | Ismail, AR; Melewar, TC; Lim, L |
2009 | A netnography study on branded customer experience: Evidence from the red sea | Ismail, AR; Melewar, TC; Lim, L |
2010 | A netnography study to uncover the underlying dimensions of customer experience with resort brands | Ismail, AR; Melewar, TC; Woodside, A |
2008 | The role of customer experience in building brand loyalty within the service context | Ismail, AR; Melewar, TC |
2010 | A structural model to examine the antecedents and consequences of customer with experiential brands | Ismail, AR; Melewar, TC |
2010 | Will brand experience predict brand love? | Ismail, AR |