Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Browsing by Author Jammoul, K
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 22-Jun-2022 | Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective | Jammoul, K; Lee, H; Kim, J; Yoon, M; Sivarajah, S |
| 2025 | Relational Commitment and Brand Loyalty in Member Initiated Online Brand Communities: The Trust-Commitment Theory Perspective | Lee, H; Jammoul, K; Lim, J; Uthayasankar, S; Choi, J |