Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Browsing by Author Keegan, BJ
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 14-Nov-2021 | Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing | Keegan, BJ; Canhoto, AI; Yen, DA |