Browsing by Author Kitchen, PJ
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
---|---|---|
16-Jun-2022 | Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication | Alwi, SFS; Ballmer, JMT; Stoian, M-C; Kitchen, PJ |
2014 | Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? | Syed Alwi, SF; Kitchen, PJ |
15-Jan-2020 | Projecting University Brand Image via Satisfaction and Behavioral Response: Perspectives from UK-based Malaysian Students | Syed Alwi, S; Che-Ha, N; Nguyen, B; Ghazali, EM; Mutum, DM; Kitchen, PJ |