Browsing by Author Kitchen, Philip J.
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
10-Apr-2017 | IMC antecedents and the consequences of planned brand identity in higher education | Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; Melewar, T.C.; Foroudi, Mohamed M. |
10-Apr-2017 | Integrating identity, strategy and communications for trust, loyalty and commitment | Melewar, TC; Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; Foroudi, Mohammad M. |