Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Melewar, T C
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
|---|---|---|
| 2008 | Antecedents and consequences of market orientation in universities: Literature review and conceptual framework | Asaad, Y; Cohen, G; Melewar, T C |
| 2005 | Corporate Visual Identity: The Re-branding of France Telecom | Melewar, T C; Hussey, G; Srivoravilai, N |
| 2005 | Danone Branding Strategy in China | Melewar, T C; Badal, E; Small, J |
| 2003 | Global corporate brand building: Guidelines and case studies | Melewar, T C; Walker, C |
| 2004 | The Influence of Culture on Brands Building in the Chinese Market: A Brief Insight | Melewar, T C; Meadows, M; Zheng, W; Rickards, R |