Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Meschnig, A
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 10-Jul-2023 | Burning the candle at both ends: how to balance potential profitability and brand protection when licensing brands | Meschnig, A; Decker-Lange, C; Dubiel, A |