Browsing by Author Pich, C
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2015 | Internal brand co-creation: The experiential brand meaning cycle in higher education | Punjaisri, K; Dean, D; Arroyo-Gamez, R; Pich, C |
2014 | Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign | Pich, C; Dean, D; Punjaisri, K |