Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Browsing by Author Punjaisri, K
Showing results 1 to 8 of 8
Issue Date | Title | Author(s) |
2016 | Brand value co-creation with employees through the Leader-Member Exchange theory: the case of a corporate brand | Punjaisri, K; Balmer, J |
2016 | Chain coordinators’ strategic leadership and coordination effectiveness: New Zealand-Euro agri-food supply chains | Punjaisri, K; Akhtar, P; Kaur, S |
2016 | Exploring how young consumers processing snack packaging cues from a phenomenological perspective | Punjaisri, K; Harness, D |
2015 | Internal brand co-creation: The experiential brand meaning cycle in higher education | Punjaisri, K; Dean, D; Arroyo-Gamez, R; Pich, C |
2018 | The linkage between CSR beliefs and ethical behaviour and its influences on consumer attitudes towards the retail sector in the UK | Gronfula, Auhud Ghazi M |
2018 | Millennial Chinese Consumers’ Perceived Destination Brand Value | Lou, J; Dey, BL; Yalkin, C; Sivarajah, U; Punjaisri, K; Huang, Y; Yen, D |
2014 | Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign | Pich, C; Dean, D; Punjaisri, K |
30-Jul-2019 | Social Media Led Co-creation of Knowledge in Developing Societies: SME’s Roles in the Adoption, Use and Appropriation of Smartphones in South Asia | Dey, BL; Sarma, M; Pandit, A; Sarpong, D; Kumari, S; Punjaisri, K |