Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Wu, MS
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2019 | Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs) | Li, S; Modi, P; Wu, MS; Chen, CH; Nguyen, B |
| 31-Aug-2024 | Fashion Brands in the Metaverse: Redefining Digital Marketing and Branding Landscapes | Zaki, Y; Wu, MS; Hamdan, A; Thomas, J |