Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Zairi, Nadir
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2018 | An empirical study of the impact of co-creation in enhancing NPD competences: A focus on the role of social media in enabling co-creation in consumer goods | Zairi, Nadir |