Browsing by Subject Corporate brands
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2009 | Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived | Balmer, JMT |
2016 | Why business school managers are a key corporate brand stakeholder group | Balmer, JMT; Wang, W-Y |