Please use this identifier to cite or link to this item:
|Title:||Influence of technology on consumer behavior in the Digital Era|
|Keywords:||Consumer behavior;Mobile applications;Social media;Internet of Things|
|Publisher:||Council for Hospitality Management Education|
|Abstract:||With rapid development of technologies, the social behavior habits of consumers have significantly changed and is no longer in line with non-internet era. As digital technologies are having greater integration in our everyday life, the hospitality sector needs to be adapted respectively with deeper integration of newer technologies within its environment. This study investigates how technology impacts the everyday consumer behavior within the hospitality sector with the introduction of mobile and IoT technologies and social media. Our study shows that current mobile applications lacks the integration of significant factors found important to consumers in the hospitality industry. The factors are the venue quality, convenience, transportation time, parking space, and who to go with. It is vital for the hospitality industry to capture these factors and integrate IoT into their business technology.|
|Appears in Collections:||Dept of Electronic and Computer Engineering Research Papers|
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.