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Issue Date | Title | Author(s) |
---|---|---|
2000 | The saliency of olins visual identity structure in relation to UK companies operating in Malaysia | Melewar, TC; Saunders, J; Balmer, JMT |
1995 | Reexaming strategic groups: existence, group structure and mobility barriers | Fan, Y |
2000 | Strategic Outsourcing: Evidence from the British Companies | Fan, Y |
2005 | Defying marketing sovereignty: Voluntary simplicity at new consumption communities | Bekin, C; Carrigan, M; Szmigin, I |
2005 | Project report – transferable skills in higher education | Dennis, C; Wadsworth, D |
2005 | Corporate Visual Identity: The Re-branding of France Telecom | Melewar, T C; Hussey, G; Srivoravilai, N |
2007 | Identity studies: Multiple perspectives and implications for corporate-level marketing | He, HW; Balmer, JMT |
2004 | How to communicate your brand on the web: Standardise or localise? | Fan, Y |
2006 | Promoting business with corporate gifts: major issues and empirical evidence | Fan, Y |
2002 | Questioning Guanxi: Definition, classification and implications | Fan, Y |
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