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Issue Date | Title | Author(s) |
---|---|---|
2006 | COMMENTARY Enhancing consumer empowerment | Wright, LT; Newman, A; Dennis, C |
2003 | Interviews of deshopping behaviour: An analysis of theory of planned behaviour | King, T; Dennis, C |
2008 | Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization | Ismail, AR; Melewar, TC; Lim, L |
2010 | A structural model to examine the antecedents and consequences of customer with experiential brands | Ismail, AR; Melewar, TC |
2009 | Understanding the factors that derive continuance intention of e-shopping in Saudi Arabia: Age group differences in behaviour | Al-maghrabi, T; Dennis, C |
2007 | Student corporate brand identification: An exploratory case study | Balmer, JMT; Liao, M |
2005 | Danone Branding Strategy in China | Melewar, T C; Badal, E; Small, J |
2000 | Is Corporate Communications A Strategic Function? | Dolphin, R; Fan, Y |
2001 | How to reach 1.3bn consumers in China? | Fan, Y; Pfitzenmaier, N |
2007 | Marque in the making | Fan, Y |
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