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|2000||The saliency of olins visual identity structure in relation to UK companies operating in Malaysia||Melewar, TC; Saunders, J; Balmer, JMT|
|2007||Identity studies: Multiple perspectives and implications for corporate-level marketing||He, HW; Balmer, JMT|
|2007||Student corporate brand identification: An exploratory case study||Balmer, JMT; Liao, M|
|2007||The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics||Balmer, JMT; Fukukawa, K; Gray, ER|
|2006||Alliance brands: Building corporate brands through strategic alliances?||He, HW; Balmer, JMT|
|2008||Corporate brands, the British Monarchy, and the resource-based view of the firm||Balmer, JMT|
|2009||Corporate marketing: Apocalypse, advent and epiphany||Balmer, JMT|
|2009||Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived||Balmer, JMT|