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Issue Date | Title | Author(s) |
---|---|---|
2000 | The saliency of olins visual identity structure in relation to UK companies operating in Malaysia | Melewar, TC; Saunders, J; Balmer, JMT |
2007 | Identity studies: Multiple perspectives and implications for corporate-level marketing | He, HW; Balmer, JMT |
2007 | Student corporate brand identification: An exploratory case study | Balmer, JMT; Liao, M |
2007 | The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics | Balmer, JMT; Fukukawa, K; Gray, ER |
2006 | Alliance brands: Building corporate brands through strategic alliances? | He, HW; Balmer, JMT |
2008 | Corporate brands, the British Monarchy, and the resource-based view of the firm | Balmer, JMT |
2009 | Corporate marketing: Apocalypse, advent and epiphany | Balmer, JMT |
2009 | Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived | Balmer, JMT |