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|2010||Applying marketing’s new dominant logic for interpreting customer experiences with brands||Ismail, AR; Melewar, TC; Lim, L; Woodside, AG|
|2011||Luxury designer handbag or counterfeit? An investigation into the antecedents influencing women’s purchasing behaviour of luxury designer and counterfeit brands||Juggessur, Joshie|
|2008||Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization||Ismail, AR; Melewar, TC; Lim, L|