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Issue Date | Title | Author(s) |
---|---|---|
2003 | Global corporate brand building: Guidelines and case studies | Melewar, T C; Walker, C |
2005 | Corporate Visual Identity: The Re-branding of France Telecom | Melewar, T C; Hussey, G; Srivoravilai, N |
2005 | Danone Branding Strategy in China | Melewar, T C; Badal, E; Small, J |
2004 | The Influence of Culture on Brands Building in the Chinese Market: A Brief Insight | Melewar, T C; Meadows, M; Zheng, W; Rickards, R |
2008 | Antecedents and consequences of market orientation in universities: Literature review and conceptual framework | Asaad, Y; Cohen, G; Melewar, T C |
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