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|2003||Global corporate brand building: Guidelines and case studies||Melewar, T C; Walker, C|
|2005||Corporate Visual Identity: The Re-branding of France Telecom||Melewar, T C; Hussey, G; Srivoravilai, N|
|2005||Danone Branding Strategy in China||Melewar, T C; Badal, E; Small, J|
|2004||The Influence of Culture on Brands Building in the Chinese Market: A Brief Insight||Melewar, T C; Meadows, M; Zheng, W; Rickards, R|
|2008||Antecedents and consequences of market orientation in universities: Literature review and conceptual framework||Asaad, Y; Cohen, G; Melewar, T C|