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Issue DateTitleAuthor(s)
2003Global corporate brand building: Guidelines and case studiesMelewar, T C; Walker, C
2005Corporate Visual Identity: The Re-branding of France TelecomMelewar, T C; Hussey, G; Srivoravilai, N
2005Danone Branding Strategy in ChinaMelewar, T C; Badal, E; Small, J
2004The Influence of Culture on Brands Building in the Chinese Market: A Brief InsightMelewar, T C; Meadows, M; Zheng, W; Rickards, R
2008Antecedents and consequences of market orientation in universities: Literature review and conceptual frameworkAsaad, Y; Cohen, G; Melewar, T C