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|2008||Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization||Ismail, AR; Melewar, TC; Lim, L|
|2010||A structural model to examine the antecedents and consequences of customer with experiential brands||Ismail, AR; Melewar, TC|
|2008||The role of customer experience in building brand loyalty within the service context||Ismail, AR; Melewar, TC|