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Issue Date | Title | Author(s) |
---|---|---|
2008 | Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization | Ismail, AR; Melewar, TC; Lim, L |
2009 | A netnography study on branded customer experience: Evidence from the red sea | Ismail, AR; Melewar, TC; Lim, L |
2008 | The role of customer experience in building brand loyalty within the service context | Ismail, AR; Melewar, TC |
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