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DC Field | Value | Language |
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dc.contributor.author | Zha, D | - |
dc.contributor.author | Foroudi, P | - |
dc.contributor.author | Jin, Z | - |
dc.contributor.author | Melewar, TC | - |
dc.date.accessioned | 2023-07-23T10:08:41Z | - |
dc.date.available | 2023-07-23T10:08:41Z | - |
dc.date.issued | 2021-06-25 | - |
dc.identifier | ORCID iDs: Dongmei Zha https://orcid.org/0000-0002-4886-1278; Pantea Foroudi https://orcid.org/0000-0003-4000-7023; Zhongqi Jin https://orcid.org/0000-0002-2881-2188. | - |
dc.identifier.citation | Zhao, D. et al. (2022) 'Making sense of sensory brand experience: Constructing an integrative framework for future research', International Journal of Management Reviews, 24 (1), pp. 130 - 167. doi: 10.1111/ijmr.12270. | en_US |
dc.identifier.issn | 1460-8545 | - |
dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/26845 | - |
dc.description.abstract | This study asserts that conceptualizing sensory brand experience (SBE) as an independent construct is critical to expanding our understanding of experiences provided by brands. To achieve this goal, a rigorous examination of its foundational knowledge structure underpinning the construct is urgently required. Using co‐citation analysis examining 151 SBE‐related articles with 4038 citations over more than two decades (1994–2019), six knowledge fields deemed to have constitutive influence on SBE literature have been identified: atmospherics, product evaluation, sensory marketing, service marketing, experiential marketing and brand experience. Combining the results of a hierarchical cluster analysis and a metric multidimensional scaling analysis, the authors located three fundamental premises: (1) brand settings are arbiters of brand meaning; (2) the intrinsic processing of SBE involves the entrainment of exteroceptive and interoceptive processes; and (3) SBE outcomes are non‐representational. At the end of the paper, these findings are organized into an integrative framework, highlighting research concerns and research gaps at the antecedent, processing and outcome stages. In doing so, this paper contributes to the conceptual development of SBE by constructing a doctrinal schema for future research undertakings. | en_US |
dc.format.extent | 130 - 167 | - |
dc.language | English | - |
dc.language.iso | en_US | en_US |
dc.publisher | Wiley on behalf of British Academy of Management | en_US |
dc.rights | Copyright © 2021 British Academy of Management and John Wiley & Sons Ltd. All Rights Reserved. This is the peer reviewed version of the following article: Making sense of sensory brand experience: Constructing an integrative framework for future research, which has been published in final form at https://doi.org/10.1111/ijmr.12270. This article may be used for non-commercial purposes in accordance with John Wiley & Sons Ltd's Terms and Conditions for Self-Archiving (see: https://authorservices.wiley.com/author-resources/Journal-Authors/licensing/self-archiving.html). | - |
dc.rights.uri | https://authorservices.wiley.com/author-resources/Journal-Authors/licensing/self-archiving.html | - |
dc.subject | management of technology and innovation | en_US |
dc.subject | strategy and management | en_US |
dc.subject | general decision sciences | en_US |
dc.title | Making sense of sensory brand experience: Constructing an integrative framework for future research | en_US |
dc.type | Article | en_US |
dc.identifier.doi | https://doi.org/10.1111/ijmr.12270 | - |
dc.relation.isPartOf | International Journal of Management Reviews | - |
pubs.issue | 1 | - |
pubs.publication-status | Published | - |
pubs.volume | 24 | - |
dc.identifier.eissn | 1468-2370 | - |
dc.rights.holder | British Academy of Management and John Wiley & Sons Ltd. | - |
Appears in Collections: | Brunel Business School Research Papers |
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FullText.pdf | Copyright © 2021 British Academy of Management and John Wiley & Sons Ltd. All Rights Reserved. This is the peer reviewed version of the following article: Making sense of sensory brand experience: Constructing an integrative framework for future research, which has been published in final form at https://doi.org/10.1111/ijmr.12270. This article may be used for non-commercial purposes in accordance with John Wiley & Sons Ltd's Terms and Conditions for Self-Archiving (see: https://authorservices.wiley.com/author-resources/Journal-Authors/licensing/self-archiving.html). | 866.31 kB | Adobe PDF | View/Open |
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