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|Title:||Getting to know you: A novel approach in segmenting the ageing consumer market|
Brunel Institute for Ageing Studies (BIAS) Annual Conference 2012
|Keywords:||Ageing;Consumers;Life changing events;Lifestyles;Segmentations|
|Description:||This presentation was given as part of the Brunel Institute for Ageing Studies (BIAS) Annual Conference 2012 by Mona Shekarriz from the School of Engineering and Design at Brunel University. The 2nd annual conference was hosted at Brunel University on the 15th February 2012.|
|Appears in Collections:||Public Lectures and Seminars|
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