1. Brunel University Research Archive

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Results 8041-8050 of 8177 (Search time: 0.024 seconds).
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Issue DateTitleAuthor(s)
17-Mar-2025Aging Consumer Engagement with the Mobile Food Planner Apps in Malaysia: Investigating Gender DifferencesSubhra Chatterjee, R; Hameed, I; Chatterjee, S; Chaudhuri, R; Vrontis, D; Foroudi, P
27-Jul-2023Synthesizing the customer experience concept: A multimodularity approachZha, D; Marvi, R; Foroudi, P
4-Sep-2024To lead or not to lead? A cultural examination of leadership in independent hotelsNazarian, A; Zaeri, E; Foroudi, P; Afrouzi, A; Atkinson, P
13-May-2025AI sensation and engagement: Unpacking the sensory experience in human-AI interactionForoudi, P; Marvi, R; Zha, D
16-Apr-2024Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplaceZha, D; Foroudi, P; Marvi, R
14-Apr-2025Dynamics of user engagement: AI mastery goal and the paradox mindset in AI–employee collaborationMarvi, R; Foroudi, P; AmirDadbar, N
27-Jun-2024Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual frameworkMarvi, R; Zha, D; Foroudi, P
2-Feb-2024Examining the Impact of Sensory Brand Experience on Brand LoyaltyZha, D; Foroudi, P; Melewar, TC; Jin, Z
25-Jun-2021Making sense of sensory brand experience: Constructing an integrative framework for future researchZha, D; Foroudi, P; Jin, Z; Melewar, TC
14-Jun-2022Antecedents and consequences of co-creation value with a resolution of complex P2P relationshipsForoudi, P; Marvi, R; Colmekcioglu, N

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