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Issue Date | Title | Author(s) |
---|---|---|
2004 | Developing a Structurational Approach to Electronic Customer Relationship Management (ECRM) | Ali, M; Alshawi, S |
2010 | Evaluation of the implementation of CRM in developing countries | Almotairi, Mohammad AT |
2012 | Measuring the effect of customer relationship management (CRM) components on the non financial performance of commercial banks: Egypt case | Sadek, H; Youssef, A; Ghoneim, A; Tantawy, P |
2013 | The case of customer recruitment processes: Dynamic evolution of customer relationship management resource networks | Braganza, A; Stebbings, H; Ngosi, T |
24-Aug-2020 | Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure | Chen, J; Foroudi, P; Yu, X; Chen, C-HS; Yen, DA |
26-May-2015 | The impact of CRM infrastructural and cultural resources and capabilities on business performance: An application of the resourcebased view in the mobile telecommunications industry | Al-Duwailah, F; Ali, M; Al-Debei, MM |