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Issue Date | Title | Author(s) |
---|---|---|
2012 | The brand, culture & stakeholder-based brand management phenomenon: an international Delphi study | Wilson, Jonathan |
2013 | An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi Arabia | AlMakrami, Ali Hussein |
2017 | Overall value assessment of luxury accessories brands: Antecedents and consequences from the perspectives of Gulf Arab tourists | Alasaad, Roula |
2007 | The management of deshopping and its effects on services: a mass market case study | King, T; Dennis, C; McHendry, J |
1980 | Advertising and competition in theory practice and public policy | Fulop, Christina |
2017 | Exploring the factors that support adoption and sustained use of health and fitness wearables | Canhoto, AI; Arp, S |
2018 | The linkage between CSR beliefs and ethical behaviour and its influences on consumer attitudes towards the retail sector in the UK | Gronfula, Auhud Ghazi M |