Search
Add filters:
Use filters to refine the search results.
Results 1-7 of 7 (Search time: 0.019 seconds).
- previous
- 1
- next
Item hits:
Issue Date | Title | Author(s) |
---|---|---|
2016 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Loh, YH; Liu, M |
2017 | Corporate brand and hotel performance: A resource-based perspective | Silva, R; Gerwe, O; Becerra, M |
2017 | Corporate heritage brands, augmented role identity and customer satisfaction | Balmer, JMT; Chen, W |
16-Jun-2022 | Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication | Alwi, SFS; Ballmer, JMT; Stoian, M-C; Kitchen, PJ |
26-Jun-2021 | Corporate brand orientation: identity, internal images, and corporate identification matters | Balmer, JMT; Podnar, K |
30-Sep-2023 | KOBÄ°'lerde Kurumsal Markalama: Kavramlar ve Engeller | Sarp, S; Uygur, S |
1-Mar-2024 | Corporate Brand Architecture | Balmer, JMT |
Discover
Subject